Episode 41 · February 9, 2026 · 40 min 4 sec

If you want to scale your company to $40k months, build the capacity to hold $200k months

Why doesn't strategy work even when I know what to do?

Want $40K months? Nervous-system coach Sarah Lambert tells Bailey Guilloud to build the capacity to hold $200K months instead. Strategy fails when it hits a founder's capacity edge, so Sarah has clients list 25 reasons they don't want their goal and asks what they are avoiding feeling. She says her income grew four times the year after she began this inner work.

Hosted by Bailey Guilloud · The Fourth State Podcast

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Founder growth and capacityLeadership, teams, and communication

Questions about this episode

Why doesn't strategy work even when I know what to do?

Sarah Lambert watched clients map out a post on a coaching call and never publish it. On the call they could borrow her energy; afterward the beliefs and fears came flooding in. She says that when you are regulated, you know what to do and you'll actually do it.

How do I find the subconscious block capping my growth?

Write down your goal, then list 25 reasons you don't actually want it. Sarah says fear of success surfaces as you write; hers was the belief that a seven-figure business meant she would have to move house. Deeper ones sound like “my relationship will fall apart.”

Why am I avoiding posting or sales conversations?

Sarah asks, “What are you avoiding feeling by not posting?” One client kept asking what to post while avoiding the DMs her content generated, because pitching risked rejection. The feeling you are avoiding is usually what is already dysregulating you.

Why aim for $200K months instead of $40K?

Sarah says going from $20K to $40K can be engineered with some strategy and a few belief shifts. A 10x goal requires a different version of you, and once your identity stretches, $40K arrives fast and feels like “of course.”

What is a capacity edge?

Sarah says everyone's limits sit at different set points; posting and a first six figures came easily to her, while other edges did not. If coaching ignores where your limit is, you won't get the result, or it won't feel the way you want it to.

Why does holding money matter as much as making it?

Sarah says the question is not only how to make the money but how to hold it. She used to send large payments to her husband because the money felt like it was burning in her pocket, and compares one-off windfalls to lottery winners who lose it all.

What topics does this episode explore?

Founder growth and capacity, Leadership, teams, and communication

About this episode

A 40-minute interview. Sarah's daily practice is to walk around believing “I'm the luckiest woman in the world,” and she invites listeners to expand their emotional state a little at a time because that is what creates results.

Full Transcript

Transcript of The Fourth State Podcast episode “If you want to scale your company to $40k months, build the capacity to hold $200k months” with host Bailey Guilloud, lightly edited for readability. Learn more about Bailey’s work at fourthstate.net.

Read the full transcript

Hey, you guys, this is Bailey, your host, and I'm so excited to bring you this episode today with Sarah Lambert. She is a nervous system coach for leaders, and in this episode today. One of the most interesting parts of it is that we talk about how to increase your income. And I asked her, okay, how do you double your income? And she brought me a much more interesting question, talking about the longevity of the brand, talking about long-term nervous system, healing for scaling your company. And so if you are into that, listen up, take notes even, there's some really great points here. And without further ado.

This is Sarah Lambert.

So the nervous system informed coaching really hit me when I started realizing how important it was, not just for me when I was being coach, but the way that I was coaching my clients and realizing that strategy was not enough, and that when I was telling people what they needed to do, it was never working. Sure, the strategies might work for a short time. But the first time that I ever really experienced, this was really early on. It was back in 2019.

And I was coaching photographers because that's how I started as an entrepreneur doing photography. I was mentoring other photographers and I would say, okay, you got to go post on social media. Okay, this is the kind of post you need to post and we would sit on a call. We would even map it out together. And then I would get off the call. I'd be so excited waiting to see that person, hit post, and it would never come. And the next week we'd get on a call and they would have their excuses. And this is when I really realized, oh, wow, when they're on the call with me, they can get into my energy of like, okay, I can do this. But then they get off and all of the beliefs and the fears come flooding in. And I hadn't experienced that in my business growth up until that point.

And so I actually hired someone to help me learn how I could support them on a mindset level. I always joke that the first time I hired a mindset coach was it was like, I'm fine. My mindset's great.

But these people need help and it wasn't until I started pushing new edges in my own business where the fears and the limit started affecting me and then I started being like, oh, okay. Everyone's limits are different. For me, posting on social media, that came easier to me. For me, making my first 6 figures, That came easier to me. We all have these different limits and they're set at these different set points. And so if I'm not factoring in where someone's limit is and coaching them based on that and helping them expand that, then they're never going to get the results they want or if they do, it's not going to feel the way we want it to feel. Wow, that's so interesting and cool. So everyone, everyone has a different capacity edge and someone's maybe in social media, someone else's maybe in, you know, the administration or the sales and The point that you brought up in the beginning, I could not agree more.

When you're told to do something. It's almost like, A lot of the time it's really great to have instruction around doing something, having the strategy. But when it doesn't land in your body or you don't take it on as your own. It's like, I want to do the opposite about that actually. And not even really consciously. It's like a subconscious. removal from being told what to do in a way. So, and that's the scary part is because it's so subconscious, then we we think that we actually buy into these beliefs that, well, I was just really busy or I, no, I didn't know what to post. Whatever the excuse might be, the self-sabotaging, the easy way out, we buy into that because that feels way more comfortable. Yeah.

It's logical.

We can make sense of that.

Yeah.

Yeah.

And so I found that by being able to actually coach people on a nervous system informed level of like, oh, okay, I can see where your nervous system, where the edge, it's coming up, where the capacity is capped, what we need to work through before we go take the action. And when we did that, not only was I seeing, okay, wow, my clients are getting such better results, but they also were seeing things so much differently. And we've, hopefully all experiences that where, when you are in this, I need someone to answer this for me. I need someone to tell me what to do. We're not in our flow state.

We are dysregulated and we're looking outside of ourselves. And what I want for my clients, I'm working with women who are leading companies and they're still coming up against these blocks in different ways and they don't need someone to tell them what to do. They need to figure out how they can insource their own safety and expand their own capacity and identity so that they know what to do because I'm, I'm not there, you know, right beside them every step of the way. They need to be able to resource so that they can figure that out and get into their flow state and know exactly what to say, exactly what to do, what to post, what to, what how to have this conversation, you know, you name it. There's so many things that come up. And when you are regulated, you know what to do and you'll actually do it.

Yeah, exactly.

It's like something I always say is especially as women, when we tap into this flow state. The clarity, just like, comes through. You know, you're able to make one hour of work look like 8 hours of work. And I think that's a lot of how we're designed to be these creative beings. And, a lot of the time when you have these subconscious blocks or these capacity blocks, your mind goes to other places and you start losing and leaking energy in other areas. So, Talk to us about.

If you are at a capacity edge. And What, how can you get through to that next level? How do you even identify that you do have a capacity edge? Like, is this something that, you know, you just know as your block? Or are there ways to kind of spot subconscious capacity blocks? Yeah.

This is a great question.

And there's different ways to do it. It depends on the person, right? Everyone has a different level of self-awareness. And so there's one exercise that I love doing. And.

It's where you write down all, you write down your goal and then you write down all of the reasons that you don't actually want the goal. And that is a really, I think it's from like existential kink or, I forget who doing the shadow work of some kind, yeah. Yeah, I learned this somewhere. And I feel bad that I don't remember exactly who this came from, but you write down the goal and then you list all of the reasons that you don't actually want this. And at first your conscious mind is telling you, well, there is none. No, I want I want the goal.

But as you start to write and you, you know, journaling can get you into a flow. You're supposed to keep going until you hit 25 reasons. And when you write those down, things come up that you didn't realize, and this is where that fear of success will show of, well, you know, if I have a 7 figure business, then I know for me, one of mine was, I'll have to move. I had this subconscious belief that I couldn't live in the house that I live in if I was making 7 figures. And I was like, Oh my god, realizing that and then being able to be like, oh, okay. Like, I have this awareness now, and I can then do the work to be like, some are more simple, right? Of being like, oh, okay.

No, I can just tell myself, like, you love where you live. You don't have to have a mansion just because you start making more money. You have a beautiful home. You love where you live. Like, you can just work through that on a mindset level. There's other ones that are more. That are deeper rooted, that are going to be like, you know, my my family will disown me, or my relationship will fall apart, or I will never have time with my kids. And when those start coming out, that those are juicy, right? Because it's like, there you go. That's exactly why you're self-sabotaging. If you believe that your success means that your relationship is going to suffer. Of course that's not going to feel good to go do. So the awareness of being able to be like, oh, okay, where did that belief come from?

How does that make you feel?

Let's work through that.

And then we can work through that more on the somatic level to neutralize it, to expand a lot of times to kind of add to this. So you do the exercise to bring up the surface level things if you're not, or not the surface level, the subconscious blocks, if you're not super attuned. A lot of the women that I work with now, they are more in tune, so they'll be like, all right, listen, I know that I'm struggling and I know that I'm, you know, picking a fight or I'm acting in this way. They recognize their patterns. But so the other thing will be like, all right, by not showing up and posting. I always use it's kind of like fitness excuses in social media. It so easy to, because those are especially... Especially in this space, you know, it's a, it's a, it's a discipline as a creator to be able to post an high quality post too.

Exactly.

And so if you recognize that you're not posting, I won't say, all right, come on, like, you can do this, have discipline, just make, like, schedule them. I'll say, what are you avoiding feeling? By not posting?

And then they start to think about, well, if I don't post, then I don't have to feel rejected, then I don't have to feel embarrassed, and I don't have to feel vulnerable or judged. And then we can get to the root. Of what they don't want to feel. And usually that thing that they don't want to feel is the thing that's already dysregulating them. Hmm.

So I had a client who was, Avoiding her DM. So she asked me, all right, what should I post this week to get someone into, you know, to get people into this program and I'm like, all right, well, what have you? What has been working well?

What are people writing the keyword to? And she's like, well, this post work really well. I got a dozen DMs about it.

The program after this post.

I'm like, all right, and how do they convert? She's like, I don't know.

I avoiding my DMs.

And I'm like, okay, that is, that's the piece because she was continuing to create content that was getting her the DMs, but she was afraid to go into her DMs and when we uncovered it, she didn't want to feel rejected. Mm.

So that next step of actually having the conversations in the DMs about the program and her having to pitch or sell, To someone who's actively raising their hand and saying, tell me more about this, she was avoiding that so much that she thought she didn't know what to post. Oh my gosh, I love this so much. Yeah.

And so it's the, one of the things that I'm, I'm thinking about as you're talking about this is a lot of people, you know, either can admit to themselves or they have to be brought to a level of depth to be honest about the things that they're avoiding. And so how do you create a container for that? Like, can you speak to holding space at that level? Because this isn't just like, hey, let's put some pink in your branding. You know, this is like, there's some juicy stuff as you put it. So is there something that you have as maybe that you can speak to as, you know, your own, coaching standards, your own invitation into the world, your own, holding space that is able to allow people to be truthful. Do you share your own truth?

Do you have something that's kind of like an introduction to allowing this level of depth in your conversations? What a great question because it's so true. These are very confronting conversations. And if someone is not open to receiving the coaching or to seeing the truth, it can create even more dysregulation in their body, right? Which is not what we want.

And so I would say at this point. People come to me for this.

They they want someone to reflect these things back to them and they know that that's what they're going to get in the space. And there are still times where I can feel the resistance. I believe that, All of us are extremely intuitive, and over the last few years, what I've realized is I can actually feel what my clients are feeling on the other side of the screen, specifically when we do somatic work. I'll be like, oh, okay, I'm taking you through. I'm like, okay, is it my head wasn't pounding a minute ago. My head's pounding right now, is that me or is it you? And realizing, no, that's me. I'm like, okay, all of a sudden I have a huge knot in my stomach. Is this near, is it you?

They're always like, it's me, it's me. And so realizing that I can actually, even when I'm talking on telegram, I'll be like, why are my legs tingling? Which is really interesting.

So I share that to say that.

We're we all know what this is like. This is our nervous systems are wired to be able to do this. When you walk into the room, you can sense if someone's mad. You can sense of some, you can sense this, you can sense it through the screen. And so, whether they call it science or psychic, you know, it's happening to all of us that we're able.. Feel the energy in the room and some of us more than others because we've been noticing this work for years. Okay, so continue.

Yeah.

And so there will be times where I can feel whether that person has the capacity to have the really honest conversation or where they need to go. And so I think as a coach, it is important to be emotionally attuned to what capacity your clients have. There are times where they come in, they're guns blazing. Sarah, tell me as it is, and I can be extremely direct and a very kind, like, this is what's stopping you. We need to get over this.

This is how we're going to do it. And other times where I have to, slowly help them peel back the layers to see that they are the problem because ultimately that's what it is. We are the problem, we are our own problem. There's, I'm always like radical responsibility, even if we want to blame someone else, no, like, how are we the problem? And so there are times where having to help that person and it might be like, okay, I can see that they're actually afraid of rejection, but what they really need right now is for me to hold space for them. What they really need for me is for me, for me to see them in their grief or in their stress or in their, and I'll do that and then be like, do you have capacity for this? Do you have capacity for me to give you some feedback?

And so just even that question, and some of them might be like, oh, okay, like, yes, give it to me, and then I am able to hold them through whatever comes up. And I think that's the key.

It's not of trying to avoid them feeling a certain way. It's actually being like, I actually want you to feel. I want you to feel in this safe space on this call. So that we can feel it together. And I know it feels uncomfortable and we're going to feel that together so that, that fear is no longer driving you and you can feel good again. And so I know that that's not a simple answer, but really it's, it's, it's being a coach, it's holding space. Yeah, absolutely.

And and I wasn't expecting a simple answer because holding space requires a lot of dimensions to it. It's like, there's not a straight answer for how to react when you're when your client comes on board and starts crying or, you know, has some trigger come up. It's important to be emotionally attuned and be able to handle your own capacity and your own identity as you're growing. So, What I want to know is tell us your story of evolution. And tell us how you maybe have dealt with different levels of capacity and identity and what you personally have done. Is it truly just looking at the shadows or do you have any more kind of tools that you can share with us and or stories in general? Like, where were you?

When you started noticing, I think you said earlier, like posting was never an issue for you, but later on, past 6 figures, you know, past as you're scaling, maybe you started having identity crisis, maybe you started experiencing nervous system pain. Tell us about that.

Tell us how you noticed that and how you actually were able to move through that. Yeah.

Yeah, thank you for asking.

I, I love to tell this story because it's actually quite funny looking back at now. So like I said, when I first hired my first mindset coach, it was not to mindset coach me, I thought I was fine. And then as I started growing and I was, I think that I had hit. I had hit 6 figures really quickly. And then I was doing all of the things. I was implementing more strategies and I was taking more courses and I was doing so much more work because when I launched my online business. I was actually newly postpartum. I was on maternity leave with my son when I created my first online course. And that's your second...

And that was my first.

Your first cut.

Okay.

18.

Yeah, in 2018.

And so I didn't have a lot of time. I wasn't working tons.

I was raising this new little baby. And then once he went to daycare, I was like, I have all this time and I'm doing the most. I'm doing it all.

I'm doing 10 times more work than I was previously, yet I wasn't, the juice wasn't worth the squeeze. I'm making maybe a little bit more money, but I'm not making 10 X more than as I should be, right? On paper.

I'm like, hey, you know, Jenna Kutcher is telling me to do this. I'm doing this.

And Amy Porterfield, like I'm naming the big dogs back then in 20 years. Yeah, I remember.

Yeah.

Yeah.

And I'm doing all of that and it wasn't really moving the needle much. And so I remember this one day I was really frustrated and I was in the kitchen with my husband and I could just feel the dysregulation. I probably didn't have the words to describe it, but, Another thing that is important to know about me is that I grew up, my mom is Chinese, and she was raised not to have emotions. The, there are different cultures who really don't encourage feeling emotions. And so I naturally was also not modeled how to feel your emotions. And my husband, Lovingly, called me rhino skin. Because I actually wore like a badge of honor, like, oh, I never cry. That was my tagline, like, never cry. And I thought that was such a cool thing. Like, I'm amazing.

I never cry.

And I started realizing, I started realizing like, okay, you know, maybe I should cry. And I was in the middle of a launch and I was frustrated because I had implemented all of these new things and the results were the exact same as they had always been. And so I'm like, why?

I am feeling frustrated.

I was like, you know what, I'm going to go upstairs and I'm going to have a cry. I thought that was the solution. I'm just gonna go up and I'm gonna cry. And I describe it like a scene from The Holiday where Cameron Diaz's character is like sitting at her desk and she's like, Like literally trying to muster up tears, thinking that that's going to solve something and not being able to. I physically was unable to let the emotion come out of me. Wait, this is so funny.

You went from being rhino skin to now being so into somatics and capacity leadership. So I'm sure you do experience a lot of emotions. Oh my gosh, yes.

And so I have now for where I have years and years of undoing, right? That I'm still working through because when you go 32 years without allowing yourself to feel. There's a lot that needs to become unpacked and, you know, I could, that's a whole other conversation. I have stomach issues from it. I know that it's, the gut stuff is very much emotion related, which I'm working through right now, but that day was a huge red flag for me when I realized even when I want to and I feel like I need to release, I can't access it. And that's when I really started doing the work. I hired an inner child coach, I hired a shot over the years, shaman, I hired nervous system coaches. I hired mindset coaches.

I worked with so many people. I also, as a coach, I had a course creation agency. So I was working with a lot of people who do this work and learning just by my clients and them being incredible leaders in this space. And, and so that's when it really just unlocked and I, and I was able to, I think as soon as I started doing the work, I 4xed my income the next year. Yeah, so that was like, okay, this is it. And it's new level, new devil, right? As you keep going, new things come up, new levels of visibility, new levels of, holding, even money in my bank account. I used to get a big chunk of money and I would send my husband money. He did not need the money.

We have a joint bank account, but we each have our own bank account, and I have my business bank account, and he's like, why are you putting money that in places that doesn't need, like, why are you just sending me money? And I was realizing it felt like it was like that burning money in my pocket. Like, I can't hold this.

I need to get rid of it.

And so I was just sending it out, which was such a eye opening thing of, wow, I can't hold all this energy. Oh my gosh, this is so fascinating. I'm still not over the fact that you came from being a rhino skin, someone who didn't cry at all, and now, you dove into the tools and realize, oh, wait, this is actually just going to help me in every single way. It's gonna help me, like, I know you talk so much about your family life. It's going to help you so much with your kids. It's going to help you so much with your family. It's gonna help you so much scaling your business. And so that's so cool to go from kind of a skeptic in a way. To being like, okay, well, I'll try this out. I'll be open to this and try it out. So I love that.

Yeah, absolutely love that.

And it's been the best work that I've ever done in my life, of course. And it never ends, but being able to learn all of that as I was a new mom. Was so invaluable because I would never want my kids to not feel like they can feel their emotions with me or at all. And so I, while I am a coach and I hold space for people every day, the people that I hold space for the most are my 2 little kids and being able to have the tools and to know how to help them regulate is. That, for me, has been the greatest. The greatest part of all of this, is being able to hold them because kids need this, right? I mean, adults need this, but I was talking to my husband last night about it about, how, All of us are. Really, like our whole life, actually, maybe I'll just share the story.

So I was talking about how we as babies. We're born and we can't do anything. And for the first like, few years of our life, we're learning new things every day. Like we're pushing ourselves to be able to hold our head up, to be able to walk. We don't say, Oh no, I'm just not the kind of baby who walks. We're like, no, we're gonna walk. You better, you just, you keep going until you walk. And obviously there are, you know, different circumstances for different, but the general population. It's like, well, no, you're not just going to give up because you fell down a few times. You're gonna keep going until you figure it out. And they say, and then it's like, okay, you go to school and you learn to read and there's no, no, I'm not the kind of kid who doesn't read.

It's no, you learn to read.

You can't read.

We're going to go find different ways to teach you. And that keeps happening, but the thing is, it goes from being a biological, like walking thing to society saying this is what you need to do, and this is what you need to know. And then that's when the conditioning really comes in, where we, yes, we continue to grow and evolve up until like our school years and we're done school and all of a sudden people are just like, okay, now I'm just growing in my career. And all of this conditioning happens based on the agreements that we've agreed to about, this is a society. This is the role that I play, never actually stopping to be like, who am I? What do I want?

What do I want to achieve?

And then seeing other people doing in some people? Well, I'm not the kind of person who is a, is an actress or is a professional athlete, but it's like, those people had to choose something outside of the norm. And they had to push themselves. It would be like if someone had never seen someone walk before and they are like, whoa, that person's doing something crazy. Are you going to try it because you want to or are you just going to sit back and be like, well, you know, that's great for them. And that's kind of how the human, we've been conditioned to just accept life and just go through the motions, and I'm like, no, I don't want my kids to have to do so much deconditioning. I want them to be able to slowly be like, question things and and understand themselves.

And, and, Hopefully, I know that it won't be perfect, but hopefully, they'll have this leg up when they get to their adulthood where they're actually so much more in tune with what they can do versus believing things that aren't true. Yeah, like the whole crux of coaching is like, you can do whatever you want. And then, you know, whatever it is that you have a desire to create. Even if there hasn't been someone who's created that before. Like, let's say, you know, coaching or being in business, like, it's now normal to have 20K, 30K, 100K months, and that capacity edge wasn't there before, that desire edge wasn't even there before. And so now you're paving a new pathway for others, and that monetary gain doesn't have to be what your capacity edge is or the thing that you've never done.

So I absolutely love that.

And I'm going to be thinking about this for a while now because a baby doesn't say, okay, I'm not going to walk. It just starts walking.

And maybe we need to look at all of the things that we want to create in life with that. We're just going to start walking. We're just going to start reading. Whether we find a way through, you know, alternate schooling or the right mentor. There's going to be a way that you get there. Exactly.

Exactly.

It's like it's some kids, they they try the first time and they do it. And other kids, it's harder and it's like, that's how everything is. It's like, you may not have hit your 100K months yet or your 50K, whatever it is, whatever the, the goal is for you, but it's like, that's, that's going to look different for you, and it's also because as you get more into your life and your conditioning, you have capped yourself because of all your, like your capacity is capped at different levels because of your, your conditioning and how you were raised. My parents, my dad owned his own business, his wife owned his own business. My husband owns his own business. His parents do, my sister does, my grandparents did. So I'm like, I have a leg up. Entrepreneurship is in my blood.

And so, and I also was making 6 figures. Before I left my corporate job. So making 6 figures was normal for my, my body. And I'm looking, I can look back now and be like, oh, that's why for me, Launching my first online business and hitting 6 figures in the first year, that was in my, that was already conditioned into me as this is normal. But other people, if they they're the first person in their family. If they were working as a teacher making $50,000 a year, deciding, okay, I'm going out on my own. I don't know anyone who's done this, but I'm going to make 6 figures my first year, that's pushing against a lot of the beliefs that they don't already hold for themselves. Wow, beautiful.

I love this conversation so much. And I want to end it on just like a summary advice to people who are growing their capacity, specifically with money, because I think that's a very tangible way to talk about it. And so, What I'm reading from you so far throughout this whole conversation is, Understand what your edge is, do the inner work, do the somatics to make it work. Is there anything besides that? You know, that's the most simplistic way to put it. But, is there anything that if someone was on the edge of growing their company and, Let's give it a, let's give it a monetary value of, okay, we're growing to 40K months. And in entrepreneurship in a general business. How do you get to that point if you have been producing 20K months repeatedly?

Is there something that you interject into their life? Is it just following that natural flow that I just talked about? Okay, so what I would say, I'm going to reply to this as if you were a client who's like, okay, I want I want to have 40K months. And I'm at 20K right now.

So basically the question is, how do we double this? Yeah.

My question would be, To you, I would say, Screw 40K months. What would it look like for you to make $200,000 next month? Or what would it look like for you? Maybe it's not next month, but if you wanted to have your first 200 or 500K month in December. What does that look like?

What are you doing?

And that is going to require you to think so much bigger and so much differently. And that is the key.

Because not that you can't, it, it, we could very easily engineer with some strategy and shifting a few beliefs going from 20 to 40K. A huge gap. But what I want for people is for them to stop thinking about things so linearly of like, sure, we could live in that 3D of like, okay, let's double. What does that look like?

Okay, let's work through some blocks. Yes, and let's post a little more of da da da. I'm like, but what if we actually opened up a new dimension? What if we, I asked you like what it looked like for you to have a multiple 7 figure company? And This, this will unlock a new identity for you. Because what you'll realize is that the version of you who gets 20K months and could get 40K months. Doesn't have to change that much. Yes, you might have to work through a couple of those fears that are going to come up and expand your capacity and set some boundaries and that might all become uncomfortable. But in order to 10 X, 50 X. That's a different, that's going to be a different version of you. And this hit me.

Like a ton of bricks.

I was in the Dominican Republic with my family back in November. And I woke up one morning with what I like to call an intrusive thought of like. What would it look like to grow a, 10, grow and sell a leadership coaching company. In 5 years for $10 million.

This is the intrusive thought I wake up with. And so I put it in chat GPT.

I like, hey, what would it look like? And it starts mapping out, here's the 5 year plan. Here's what you would need. Da da da. And I'm reading this through. And the only thing that's standing out to me is that the version of me who would need to do this, and who would accomplish this, is not the version I show up as each day. And so it is an identity game. It's how can I see myself?

Am I willing to step into the identity of the version of the person? Who creates a sellable multimillion-dollar company and that's gonna have me thinking differently? Then how do I just like double what I'm making? And so I push, I would push you to be like, Cool, we can do that, but I know you want more, like, what is the 40? No, like, what is the impact? What is your mission?

Like let's think bigger.

You're here for greatness.

What do you want to be talking about on stages? Yes, okay, great.

Like, you should be making 6 figures to speak on stage. You should be, and if you were, what are you talking about? Great, like what are the books? And all of a sudden when you're thinking bigger, that 40K is going to come so fast? But you won't even, it won't even be a big deal. Like, not that things shouldn't be a big deal, but you're like, of course. Of course it's here.

You probably go from 20K to 60K to 100, right? Like, that's where the quantum leaps happen. It is in the identity, but you have to stretch the way your mind is thinking first and then do the, that's for the discipline. That's where the, the day to day comes in of, am I actually showing up as this person? Oh, that is so well put.

And, and I think like, yeah, the discipline showing up as a, as a person on a day-to-day basis does change your identity, but it also is like those moments where you say, okay, there's an opportunity here and it requires me to put this massive investment risk at the bay. But if we do that, then potentially we're going to get 200K much more easily. We're going to get to a million a month even easily. And so it's like, the day to day changes, but also when your identity changes, you're like, oh, well, of course, because we're growing this company. And I've already set my mind that this is going to be the amount that I'm making in December. And I think, like, I want to add some context too. Like, I, this is, from a perspective of recurring revenue too, because I, I notice that people, They can have this idea, oh, well, I'm going to send, sell X amount of houses or I'm going, like I work with a lot of traders and creators who have these big events too, and have large increases of money temporarily.

But then when it comes to recurring continuous income, it's like, that's a new identity edge that doesn't just mean you're showing up differently on a day-to-day basis, that means how you think of yourself on a risk basis on a trust basis completely shifts. So I absolutely love this.

Yes.

No, there's so many nuances, right? To that to the money because it's so true. You can be like, okay, you can have this massive month, one time, and then go right back to being the same version of yourself. It's it's that's the age old story of people winning the lottery and completely sabotaging and losing it all and being in a worse case, right? Because they haven't, they get all this money, they haven't expanded their capacity. And so it's not just about, how do I make the money? It's how do I hold it?

Yeah, and that's why you, that's why you set yourself up to work with coaches for long term, not for just these one little increases because long term is where it's at. Like everything that you're saying too, my mind just kept on going to, that's long term, you know, because you're not just thinking about how you're going to increase or double your money next month. You're thinking about long term, 5 years down the line. How do I sell this company?

Long term in December, you know, 12 months from now, how am I going to create this amount of income? And like, I just want to highlight that. That's a key component of what you're saying to shift in your visualization, which is very interesting, and requires you to have that nervous system edge. Because if you're stressed all the time and you're constantly putting out fires. It's hard to think about what you're going to do in 5 years. Oh my god, totally.

Some people don't even have the capacity to dream that big. And so that's oftentimes the first block and the first hurdle of like, oh, all of a sudden, I, I, say, okay, let's triple that 40K, what would it look? 120K?

What would 120K?

Month feel like in your body and it's like contraction. Like, no, no, no, no, I can't, I can't do that. I can't, and right there, there's an opportunity. And I'm like, perfect.

Love it.

Let's work through that.

Oh my gosh, I feel like we provided a lot of value to everyone listening. I feel like you can really run with what we're talking about and start utilizing it in journal prompts and your own operations. Is there anything else that you want to kind of end? A quote or something that you live by or a last piece of advice that you want to share to our audience. Yeah, sure.

One of my favorite things that I live by, and that my whole family lives by, and my clients now live by, is I walk around believing that I'm the luckiest woman in the world. And I will, I say this every day, anytime something good happens. Of course it happened.

I'm the luckiest woman in the world and my kids say it now too. Even something like, I can't think of the perfect example, but you know, like... Exactly.

You get the perfect good parking spot and it's like, Oh my god, of course. I'm the luckiest.

I'm the luckiest woman in the world. And my husband laughed at me for this because a couple months ago, I mentioned my gut issues. I was, I had some really bad stomach pain and we were on the way to the hospital and we kept getting green lights and every time we hit a green light. Luckiest woman in the world.

Luckiest people in the world and we pull into the emergency room parking lot and we get the best spot in the parking lot. And I'm like, of course, we got the best, and I'm just like, celebrating this. And he looks at me and he says, you are the only person I know, who would be getting driven to the emergency room because your stomach is in so much pain and all you're talking about is how lucky you are. And I'm like, that's hilarious. You're so right.

I didn't even realize it.

But it's like the way the beliefs that you have about your life are what create your life. And so so many people are addicted to the struggle and they're addicted to their, the emotional state that they've been in for a long time, which might be loneliness or guilt or shame or sadness. And they keep going back to that, that frustration and anger are really common emotional states that people love being in. Well, I am inviting you to, Elevate that state. What is the emotional state that you actually want to live in? For me, I, I've always been a, a joy person. So for me, it's, I'm the lot, not only am I happy, like I'm the luckiest woman in the world. And so for someone listening who's stuck in a state of everything's annoying, I'm so frustrated, it might not be.

I the luckiest woman in the world. It might be good things are always happening for me or it is safe to be happy. And I, so, so the hack here is, believe that everything's happening for you, believe that you're the luckiest person in the world, and ultimately just expand your emotional state. Expand it just a little bit, little bit, little bit because that is what creates your results. That's what creates your life. Oh my gosh, I'm the luckiest woman in the world that Sarah Lambert came on my podcast. I'm the luckiest woman in the world that I got to be on your podcast. Thank you so much.

Yeah, I genuinely enjoyed that so much. So thank you so much.

I'm so glad Yay.

Yay.